B2B Lead Generation secret: Scrape Instagram ➕ video prospecting

Yes, it’s time. Time to move beyond outdated lead generation tactics and start doing what actually gets results.

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We all know cold DMs don’t work anymore—at least, not the way most people do them.

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That’s why I wrote this article: to help you stand out, get more replies, and book more meetings using Instagram cold outreach the right way.

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📌 What you’ll learn:

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✅ How to scrape and extract Instagram leads effortlessly.
✅ How to use video prospecting to personalize outreach at scale.
✅ How to automate Instagram, email, and LinkedIn outreach.

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This isn't about spamming DMs or sending the same generic message to thousands of people.

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Instead, this is about strategic engagement.

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Imagine scrolling through Instagram and finding profiles that fit your ideal client profile perfectly.

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Instead of blasting cold messages, you target engaged followers from similar accounts—people who already show interest in your niche.

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This personalized approach doesn’t just increase response rates. It builds real connections and turns cold leads into warm prospects.

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In this guide, we’ll cover:

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📍 Finding the right profiles & scraping Instagram data.
📍 Crafting messages that feel 1:1 but scale like automation.
📍 Sending personalized videos that make outreach stand out.

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Let’s dive in.

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Step 1: Find High-Intent Leads on Instagram (The Smart Way)

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If you’re messaging the wrong people, your outreach will fail before it even starts.

Your goal? Find leads who are already interested in what you offer.

Here’s how to find the right Instagram users that will actually respond to you.

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1. People who follow, like, and comment on content related to your industry are already primed for your offer.

✅ Find competitor accounts that attract your ideal customers.
✅ Scrape their followers, likers, and commenters—these are your potential leads.
✅ Extract usernames and bio links to organize them for outreach.

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Example:
Let’s say you sell marketing automation software.

Instead of cold messaging random businesses, target agencies and SaaS founders—because their audience is already interested in marketing solutions.

These people see the value of automation, making them way more likely to engage.

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2. Engage with Popular Hashtags: Explore hashtags that are relevant to your industry or niche and look for posts with high engagement. Posts that have lots of likes, comments, and shares indicate an active and interested audience. Scrape the comments section of these posts to find users who are actively engaging with the content. When reaching out, personalize your message by saying something like, "Hey, I saw you engaged on [Influencer’s] post about [Topic] and thought you might also be interested in [The Problem You Solve]." This shows that you have done your homework and are genuinely interested in what they care about.

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3. Find Company Profiles With a VA: Once you have compiled a list of potential leads, streamline the process by hiring a virtual assistant. A VA can help you find the Instagram accounts for each lead, ensuring you have the correct contact information. This allows you to focus on crafting personalized messages and strategies, rather than spending time on administrative tasks. By delegating this part of the process, you can ensure that your outreach is efficient and effective.

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Step 2: Scraping the Leads

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Now that you have a targeted list of potential leads, you need to collect their emails, bios, and engagement data.

Here’s how to scrape and extract contact info the right way.

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• Growman IG: Growman IG is a robust Instagram scraping tool designed for marketers. It allows you to extract valuable data from Instagram profiles, including follower lists, engagement metrics, and user bio information. It's particularly useful for building targeted lists of potential leads quickly and accurately.

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• Phantombuster: Phantombuster is a versatile automation and data extraction tool that supports a wide range of platforms, including Instagram. It enables you to automate repetitive tasks and scrape data such as user profiles, followers, and hashtag interactions. Phantombuster offers pre-configured “phantoms” (automation scripts) that make it easy to collect data without needing extensive coding skills.

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• Browserflow.app: Browserflow.app is a browser automation tool that allows you to record and automate workflows on websites. With its user-friendly interface, you can set up scraping tasks on Instagram by recording actions like navigating profiles and extracting data. It's highly customizable and can be tailored to specific scraping needs, making it a great option for detailed and complex data extraction.

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• Apify.com: Apify.com is a powerful web scraping and automation platform that provides a wide range of tools for data extraction. For Instagram, Apify offers pre-built actors (scraping scripts) that can extract user data, posts, and engagement metrics. Its scalable infrastructure allows you to handle large volumes of data efficiently, making it ideal for extensive lead generation projects.

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Each of these tools offers unique features and capabilities, so you can choose the one that best fits your needs and technical expertise.

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Why this matters:

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Instead of guessing who to message, you automate data collection and only reach out to real, engaged users.

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🔥 Now let’s talk about how to make your outreach actually stand out.

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Step 3: Send Personalize Videos at Scale with Instagram Backgrounds

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Now that you have a high-quality list of Instagram leads, it’s time to reach out—but not like everyone else.

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The Problem:

• Cold text-based DMs and emails get ignored.
• People don’t trust messages that feel mass-sent.
• Outreach feels generic, and prospects lose interest instantly.

The Solution:
Instead of sending just text, you send a short, personalized video where their own Instagram page appears in the background.This is the key to making cold outreach actually work in 2025.

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Why does this work?

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✅ Instant Attention → Videos grab more interest than plain text.
✅ Feels 1:1 → The recipient sees their own Instagram profile in the background, making it personal.
✅ Higher Reply Rates → People are more likely to respond when something looks custom-made for them.
✅ No AI Voice or Fake Personalization → This isn’t some robotic AI-generated video. It’s you, recorded once, combined with RepliQ’s tech to add dynamic, personalized elements.

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How RepliQ Helps You Scale Personalization Without Losing Authenticity RepliQ doesn’t use AI-generated voices or deepfake-style personalization.

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Instead, you:

• Record ONE master video per segment (pain point, industry, etc.).
• RepliQ dynamically customizes the background visuals (so it looks unique to each lead).
• You get a scalable outreach system that still feels personal.

No need to record a new video for every single lead. Just one per segment, and RepliQ does the rest.

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Here’s how you can leverage this powerful strategy step by step:

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1. Capture Attention with Personalization: Start by personalizing your videos with details about the niche and how you found them.

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2. Utilize Instagram Backgrounds: Integrate Instagram backgrounds into your videos to create a visually appealing first impression that resonates with the recipient. This makes the video about them and not about you. 

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3. Humanize Your Message: Videos allow you to convey emotions, tone, and personality more effectively than text alone. Use this opportunity to humanize your outreach by speaking directly to the recipient, addressing their specific needs or interests.

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4. Showcase Your Offering: While personalizing, ensure to highlight how your product or service can add value to their needs. This should be done subtly without making it too promotional. Share a case study that works for your specific target.

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5. Call to Action: End with a clear call to action (CTA) that encourages the recipient to engage further. Remember what you are selling is starting a conversation. Selling is what you do on the call. Make it easy for them to take the next step.

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By following these steps, you can create personalized videos that not only capture attention but also foster genuine connections and drive meaningful engagement with your target audience on Instagram. This approach not only sets you apart from generic outreach methods but also demonstrates your commitment to understanding and addressing the recipient's unique interests and preferences.

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Step by step how to generate personalized videos at scale:

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Step 1: Log into RepliQ’s dashboard and choose this option

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Step 2: Choose the Instagram background

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Step 3: Upload your video

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Step 4: Upload your lead list with the URL of the Instagram profiles you want in your background

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Step 5: Choose your video options, colors, upload your logo, add CTA and your calendar

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DONE! Find your videos in the left menu bar

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Step 4: Sending at Scale

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Once you've personalized your outreach with videos and gathered leads, it's time to efficiently send your messages. Here are tools that can help automate and streamline your outreach efforts:

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AutoIGDM.com for Instagram: AutoIGDM.com automates direct messaging on Instagram, allowing you to send personalized messages to multiple leads simultaneously. It supports scheduling messages, customizing message templates, and managing responses, making it ideal for scaling your outreach efforts on Instagram.

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How the video looks on Instagram DM:

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Smartlead.ai for Cold Emails: Smartlead.ai uses AI-powered tools to automate and optimize cold email campaigns. It helps you personalize emails at scale by dynamically inserting recipient-specific details and tracking engagement metrics. With features like email sequencing and A/B testing, Smartlead.ai enhances your email outreach effectiveness.

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How the video look in an email (you can choose from various options to increase engagement, see here):

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Instantly.ai for Cold Emails: Instantly.ai is a platform that automates cold email outreach with a focus on personalization and efficiency. It offers advanced email tracking, analytics, and integration with CRM systems to manage leads effectively. Instantly.ai's AI-driven capabilities assist in crafting compelling email content that resonates with recipients.

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Lemlist.com for Cold Emails: Lemlist.com specializes in cold email automation with a strong emphasis on personalization and engagement. It features tools for creating personalized email sequences, adding dynamic content (like personalized images and videos), and optimizing deliverability. Lemlist.com also offers robust analytics to track campaign performance and improve outreach strategies.

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Expandi.io for LinkedIn Outreach: Expandi.io automates LinkedIn outreach campaigns to help you connect with and nurture leads on the platform. It offers features such as automated connection requests, personalized messaging, and campaign scheduling. Expandi.io’s tools are designed to comply with LinkedIn’s terms of service while maximizing your outreach potential.

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How the video looks on Linkedin DM:

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Using these tools, you can streamline your outreach process across multiple platforms, ensuring that your messages are personalized, targeted, and effectively delivered to your prospects. Whether you're engaging on Instagram, via email, or on LinkedIn, these tools provide the automation and customization needed to scale your outreach efforts efficiently.

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Conclusion: How to Dominate Instagram Cold Outreach in 2025

Mastering Instagram lead generation isn’t about spamming DMs or sending mass emails—it’s about precision, personalization, and automation.

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✅ Find high-intent leads by scraping Instagram followers, hashtags, and competitor audiences.

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✅ Extract contact details efficiently using tools like Growman IG, Phantombuster, Browserflow.app, and Apify.com to streamline data collection.

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✅ Stand out with video outreach—RepliQ.co allows you to send personalized Instagram videos featuring your prospect’s own profile in the background, making cold outreach feel like a warm introduction.

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✅ Automate and scale across Instagram, email, and LinkedIn using AutoIGDM.com, Smartlead.ai, Instantly.ai, Lemlist.com, and Expandi.io.

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Why This Works:

• Higher reply rates → Video grabs attention where text fails.
• More engagement → Personalized messages convert better than generic outreach.
• Scalable outreach → Automate without losing authenticity.

By integrating Instagram lead scraping, video prospecting, and automation, you transform cold outreach into a high-converting strategy.

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The brands using this method are already closing more deals. Are you ready to be one of them?

Learn more about video prospecting here.